Pinterest is the name of a digital platform thrown in 2010 . Its operation is based on the development and administration of personal boards that allow to search and share interests .
Pinterest it was created by Ben Silbermann , Evan Sharp and Paul Sciarra . Its purpose is to connect the users through what they consider interesting.
To use Pinterest , it is necessary to register on the website or access with an account of Google or of Facebook . Once this step is completed, the subject can begin to follow other members of Pinterest and store and classify content on various boards.
Given its characteristics, Pinterest can be defined as a social network . In his particular case, it is a visual-oriented venture, since videos and images are shared in it.
One of the main features of Pinterest is that it is used virtually as a cork sheet in which, with a pin , photographs, notes, etc. are hung This way it is used as a kind of place to save ideas or projects, or even to collect those goods or services that are intended to be enjoyed at some time.
The companies, meanwhile, find in Pinterest A tool to promote and market your products. The service allows adding links to images, which makes it possible to direct users to others websites .
With more than 265 million active users on a monthly basis, Pinterest It is among the most popular sites in the world. The company debuted in the bag in April 2019 with a capitalization of 12.6 billion dollars .