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From Latin imaginatio, imagination is the faculty of a person to represent images from real or ideal things . It is a process that allows the manipulation of information created inside the organism (without external stimuli) to develop a mental representation .

Imagination, in this way, allows us to keep in mind an object that has been previously visualized or create something new without any real livelihood. When imagining, the human being manipulate information from the memory and converts elements already perceived into a new reality.

The concept, therefore, can be used to name the ability to develop this mental process and at result of it . For example: “My daughter has a great imagination: last night she told me a story about a little flying tiger who visits her at night”, “My imagination led me to think that a crocodile lived under my bed”, "It's not a real danger, it's just your imagination".

The notion of imagination is also used to name the judgment that has no foundation or that is based on something that does not exist in reality: "The fundamentals of the prosecutor are pure imagination: there is no single proof that supports his words", "I want a concrete answer, not crazy ideas coming from your imagination".

Imagination can also be associated with ease to develop new projects or form ideas new: “I need you to use all your imagination to think of a motto that highlights this product from those of the competition”, "Thanks to the imagination of my brother-in-law, today we have a company that does not stop growing".

Some people stimulate their imagination much more than their environment to protect themselves from events or times very difficult to go through; Children who suffer abuse, for example, tend to fall into terrible depressive wells and need intense psychological help once they reach adulthood, unless they receive the necessary help from their elders, or they know take refuge in an imaginary world in which there is no danger.

The plane of the imagination is perhaps the most precious for the human being, since it does not have limits. But it is not simply a way to avoid the reality, but from a door to endless views of it, to be able to understand it better, without getting stuck in the inevitable structures of society. Flying with our imagination can lead us to find solutions to problems in our daily lives.

It is known by the name of lateral thinking to a method that can be used to solve problems through imagination. The keys to this technique are creativity and the search for alternative paths to those traditionally proposed; it's about finding solutions through unconventional algorithms or strategies that usually the thought logical would ignore.

Children have a natural tendency to use lateral thinking, although little by little they lose it to replace it with premeditated mechanisms typical of the culture to which they belong. Therefore, to develop this ability that blocks with age, it is necessary to learn to question all our certainties, to deconstruct everything we think we know perfectly, to find new paths, possibilities that have never passed through our imagination.

When an innovative product or service emerges, the world is amazed at the great creativity of a few and wonders "how they came up with this" or "how I didn't think about it"; The answers reside in a use of the imagination without fear of the unknown, looking beyond the walls, leaving behind the "how?" and the "how much?" to change them for "why?" and why not?".

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