Design It is a concept whose etymology refers to the Italian language: disegno. It may be a scheme or configuration; of a planning; of the original idea or disposition of something; or the way a thing has.
Keep in mind that the concept of redesign not part of the dictionary of the Royal Spanish Academy (RAE ). Anyway, the inclusion of the prefix re- indicates that a redesign is the result of redesigning something .
Let's see how the notion is applied. A Automobile manufacturer present a new model of vehicle that has certain technical characteristics (weight, length, etc.) and a certain appearance. Two years later, after collecting the comments and opinions of the users, it launches a new version of said car with a redesign. The car is now smaller, less heavy and has a different shape. The manufacturer, therefore, modified the original car and redesigned it.
In many companies, for different and varied reasons, the decision is made to proceed with a redesign of them, specifically what is their corporate brand and image. And that brings with it an important number of advantages, among which are the following:
-Help to modernize and adapt to the times. This is an especially relevant benefit in the case of companies that have been running for a long time.
-It is a good way to gain attractiveness and freshness, which will contribute to acquiring new customers.
- It is not necessary to ignore either that helps to establish the suitable message that is wanted to transmit to the market and to grant a value to him.
-In cases where a company has had to face a serious crisis, it helps to recover the lost credibility.
-It is a great alternative when you want to give a radical change to the entity in question.
-Serve, in the same way, to be able to build customer loyalty and to get new ones.
However, before a company makes the decision to finally undertake a redesign of its brand, it must also be aware that this entails some disadvantages that are worth weighing:
-You can get to produce a loss of what is brand awareness by customers.
-If a notoriety or palpable position has been achieved, a decrease can take place.
-That process has a high value.
The redesign of a website On the other hand, it covers different types of changes in the disposition of the elements that compose it. Through the redesign you can modify the background color, the typography of the texts and the way in which the images are displayed.
Redesign can also involve a change in intangible things . An Argentine company that intends to position itself in the Chinese market can develop a strategy that, after two years, decides to modify since the results obtained are not as expected. He strategy redesign implies changes in the actions of marketing and the elaboration of a different budget, with a different distribution of the money invested.